First take on the latest offerings from TAG Heuer.

Prior to Watches And Wonders 2021, TAG Heuer had been releasing intriguingly varied offerings that include a newly developed ‘Wellness’ app for its Connected Watch, the Carrera Porsche Chronograph borne of its official partnership with the car maker, and the 250-piece Carrera Heuer 02T Tourbillon Chronograph.

The headliner at Watches And Wonders, however, is the beloved Aquaracer, an accessibly priced dive-watch inspired collection has served alongside the Formula One range as a gateway TAG Heuer for many of the brand’s enthusiasts. Improved from the inside-out, the new-generation series, dubbed Aquaracer Professional 300, retains much of the collection’s signature design elements while improving the watches’ ergonomics and turning up the luxe factor ever so slightly.

TAG Heuer Aquaracer Professional 300 in 43mm steel

The most recognisable trait of the Aquaracer, its 12-sided unidirectional bezel, continues to anchor the Aquaracer Professional 300. Everything around that trademark aesthetic, however, has been refined. The claw-like elements that hugged previous models are replaced by knurled edges, the lugs are now shorter, and a new crown protector design  recalls the original Ref. 844 Aquaracer from 1983. There are also subtler details and unseen improvements, such as the date magnifier at six o’clock that has been integrated from the underside of the crystal so that the surface stays flat, and re-engineered bezel internal tooth profile so that the rotating mechanism becomes smoother to actuate.

TAG Heuer Aquaracer Professional 300 in 43mm titanium

As the name suggests, the Aquaracer Professional 300 range are all water resistant to 300m. Perhaps even more surprising is that there isn’t a quartz option to be found – not for this year, at least. The class of 2021 are all fitted with the automatic Calibre 5, regardless of the case size. The men’s versions are available in 43mm steel with matching bracelet, with exception of a special edition in titanium with green dial and bezel, and the women’s versions come in 36mm steel with black, silver or blue lacquered dial with diamond markers.

TAG Heuer Aquaracer Professional 300 in 36mm steel with diamonds

While the selection offers more than enough to get you started, much attention will surely be directed to the two special editions. The aforementioned version in titanium boasts a retro style not dissimilar to last year’s version designed in collaboration with Bamford Watch Department. For even more throwback swag, check out the 844-piece limited edition, with ‘ONE OF 844’ inscribed on the caseback. Housed in steel, it features a black dial that sports old radium-coloured Super-LumiNova on the hands and markers, and red 24-hour scale that appeared on the original Ref. 844.

TAG Heuer Aquaracer Professional 300 in 43mm steel limited edition

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