BRAND HISTORY
Swiss watchmaker Omega’s story started in La Chaux-de-Fonds with watchmaker Louis Brandt in 1848. His two sons, Louis Paul and César, later developed an innovative technique which allowed watch parts to be interchangeable. These were then sold under the Omega name, part of the La Generale Watch Company. Omega later became its own company in 1903.

Since then, the brand has gone on to be the official timekeeper for Britain’s Royal Flying Corps in 1917, as well as for the Olympic Games since 1932. The Omega Speedmaster Professional Chronograph was the first watch on the moon, famously worn by astronaut Buzz Aldrin. In popular culture, Omega also gained prominence in James Bond movies, having been 007’s timepiece of choice since 1995.

One of the brand’s most notable productions is its co-axial escapement, invented by English watchmaker George Daniels in 1974 and later acquired by Omega. The innovation is said to reduce friction in the movement and require less lubrication, thus increasing precision and accuracy. In 1999, Omega introduced its first timepiece featuring the co-axial escapement with their own Calibre 2500 in a timepiece from the DeVille collection. 

KEY WATCHES

BOUTIQUES
#01-11, ION Orchard, Singapore

B1-122, The Shoppes at Marina Bay Sands, Singapore

#01-37, Raffles City Shopping Centre, Singapore

#02-105, Luxury Fashion, Resorts World Sentosa, Singapore

#02-60, Changi Airport Terminal 1 Departure/Transit Lounge, Singapore

BRAND AMBASSADORS
Buzz Aldrin, George Clooney, Nicole Kidman, Zhang Ziyi, Michael Phelps, Daniel Craig, Michelle Wie, Daniel Craig