Vacheron Constantin Sparks Creativity In Young MindsWritten by Alvin Wong
Just hold the budding watchmaker clichés for a while.
27 June 2015, Vacheron Constantin ION boutique
Yes, the young ones were out in force to help Vacheron Constantin celebrate its 260th anniversary. But to impose tired marketing spiels on what was a truly inspired event would be missing the point.
That the world’s oldest running watch manufacture saw it fitting to include children as part of its anniversary revelry with a hands-on workshop, which included assembling a mechanical toy clock and watch design competition, suggests that the brand has not lost sight of what is truly important in this business – the nurturing of creativity and imagination. Never mind that not all the children will end up wanting to be watchmakers. Or desire to collect watches even. For a magical afternoon, they all believed that they could if they wanted to.
Alvin promises not to be a douche when talking about watches. He may have scoured the Basel and Geneva watch fairs for the past 15 years, and played an instrumental role to the growth of Singapore's pioneering horological and men's lifestyle publications, but the intrepid scribe seeks to learn something new with each story he writes.