A pop art pop-up with TAG Heuer.

Together with Watches of Switzerland, TAG Heuer is unveiling its URBANArts pop-up store at Paragon Shopping Centre from 8 to 21 March 2018, featuring artworks by the watch brand’s Art Provocateur, Alec Monopoly.

Known for his controversial graffiti-inspired street art injected with social commentary, Alec Monopoly often depicts his namesake board game mascot in vibrant works that are creative and cheeky at the same time.

TAG Heuer fans, look out for the exciting range of watches spanning some of the brand’s most popular collections. Don’t miss the paint-splashed special edition TAG Heuer Aquaracer (above), with a makeover given by Monopoly himself.

URBANArts is on from 8 to 21 March 2018, 10.30am to 9pm at Paragon Level 1 Main Atrium