Skip to main content

TAG Heuer Joins The Smart Watch Fray

By their powers combined, TAG Heuer, Intel Corporation and Google finally unveiled the new TAG Heuer Connect Watch in November 2015, ending months of speculation over how the device would look and perform.

Billed as a “luxury watch”, the TAG Heuer Connect is priced at US$1,500, and marketed as one that boast the Swiss watchmaking company’s over-150 years of horological pedigree, as well as technological sass and computing intelligence from Intel and Google.

Housed in a 46mm titanium case, TAG Heuer Connect is paired with a rubber strap that comes in seven colour options spanning red to yellow. It comes with three digital watch dials – three-hand, chronograph and GMT – inspired by the look of TAG Heuer’s Carrera watches. The watch brand says that it will develop more customisable dials, which the user can download from the Google Play Store.

On the inside, the watch is powered by an Intel® Atom™ processor Z34XX, and runs on the Andriod Wear platform, which allows access to a vast app-ecosystem that includes popular applications such as Google Fit, Google Translate and Google Maps.

TAG Heuer Connect boasts 4GB of memory and is touted to have be able to last an entire day on a single charge with its latest generation lithium battery. It can be synced to smartphones running on Androd 4.3+ or iOS8.2+, and is charged by simply placing it on top of a contact charger.

“The TAG Heuer Connected watch gives you the means not only to connect to the future, but also to connect to eternity,” proclaims Jean-Claude Biver, CEO of TAG Heuer.


Ex Editor-In Chief

Alvin promises not to be a douche when talking about watches. He may have scoured the Basel and Geneva watch fairs for the past 15 years, and played an instrumental role to the growth of Singapore's pioneering horological and men's lifestyle publications, but the intrepid scribe seeks to learn something new with each story he writes.

End of content

No more pages to load