Interview: Chinese Music Star And TAG Heuer Global Ambassador, G.E.M.
In town for pre-F1 festivities, the multitalented songstress shares what TAG Heuer's #DontCrackUnderPressure hashtag means to her.
TAG Heuer Articles
BRAND HISTORY 
TAG Heuer was founded in 1860 by Edouard Heuer in St-Imier, Switzerland. Synonymous with sports timekeeping, the company has introduced a number of pioneering innovations since the late 19th century, including chronographs for both instrument panel dashboards and wrists, the first stopwatches accurate to 1/100th of a second, the first automatic chronographs, and the belt-driven Calibre V movement. Find out more here.
Win tickets to “TAG Heuer Ignites the Race of the Year”!
Catch F1 driver Daniel Ricciardo and Chinese singing singing sensation, G.E.M, at TAG Heuer’s exclusive F1 event on 14 Sep 2016 outside ION Orchard!
Claudio Ranieri Is TAG Heuer’s Newest Ambassador
This man doesn’t crack under pressure.
Prime Position: TAG Heuer Partners With The Premier League
Watches and soccer - every bloke's dream come true.
Which Autavia Is Making A Comeback?
You asked, they heard, and now the winner has been named.
Get TAG Heuer To Make The Watch You Want! Really!
Sick of watch brands trying to second guess you? TAG Heuer hears you.
