Time And Space: Angelababy
TAG Heuer's ambassador discusses moments and memories.
TAG Heuer Articles
BRAND HISTORY 
TAG Heuer was founded in 1860 by Edouard Heuer in St-Imier, Switzerland. Synonymous with sports timekeeping, the company has introduced a number of pioneering innovations since the late 19th century, including chronographs for both instrument panel dashboards and wrists, the first stopwatches accurate to 1/100th of a second, the first automatic chronographs, and the belt-driven Calibre V movement. Find out more here.
TAG Heuer x Alec Monopoly Pop-Up Store
A pop art pop-up with TAG Heuer.
Most Expensive Smartwatch: TAG Heuer Connected Full Diamonds
TAG Heuer brings the bling to its popular smartwatch.
Heuer Globetrotter Exhibition: 400 Watches Travel The World
TAG Heuer celebrates over 150 years in style.
Bella Hadid Is TAG Heuer’s Latest Ambassador
When the worlds of fashion and horology meet, a beautiful partnership is formed.
Highlights: TAG Heuer Ignites the Race of the Year
ICYMI: TAG Heuer lit up the night with pre-F1 race festivities featuring Chinese singing sensation, G.E.M., and Red Bull Racing driver, Daniel Ricciardo.
