INTRODUCING: TAG Heuer Formula 1 Mario Kart Limited Editions
The motor-racing-inspired collection never looked this fun.
TAG Heuer Articles
BRAND HISTORY 
TAG Heuer was founded in 1860 by Edouard Heuer in St-Imier, Switzerland. Synonymous with sports timekeeping, the company has introduced a number of pioneering innovations since the late 19th century, including chronographs for both instrument panel dashboards and wrists, the first stopwatches accurate to 1/100th of a second, the first automatic chronographs, and the belt-driven Calibre V movement. Find out more here.
INTRODUCING: TAG Heuer Carrera x Porsche RS 2.7 Limited Editions
A horological homage to the 50th anniversary of the first Porsche 911 Carrera.
The Carrera Plasma Offers A Glimpse Into TAG Heuer’s Future
The groundbreaking bejewelled watch hints at a re-energized age of experimentation for TAG Heuer.
INTRODUCING: TAG Heuer Monaco Formula 1 Monaco Grand Prix Special Edition
A modern re-imagining of the cult-ish Monaco ‘Dark Lord’.
INTRODUCING: TAG Heuer Carrera Year Of The Tiger Limited Edition
TAG Heuer’s new Carrera hides a crouching surprise.
NEW: TAG Heuer Formula 1 Senna Special Edition
A worthy tribute to Ayrton Senna, the youngest Formula 1 driver to win three world championships 30 years ago.
