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NEW: TAG Heuer Formula 1 Senna Special Edition

A worthy tribute to Ayrton Senna, the youngest Formula 1 driver to win three world championships 30 years ago.

TAG Heuer Formula 1 Senna Special Edition

When TAG Heuer signed Brazilian Formula 1 driver, Aytron Senna, as its brand ambassador in 1988, few would’ve guessed his enduring impact on the watch company.

The watch collection that Senna endorsed, the appropriately named Formula 1 collection, has become synonymous with TAG Heuer’s entry-level proposition – a range of dynamic and value-for-money timepieces that has helped usher many sports watch lovers into the league of big-brand purchases. Of course, the man himself, who sadly died in a fatal accident at the 1994 San Marino GP, had since been enshrined in motor-racing history as one of the most skilled Formula 1 drivers of all time - a legacy that TAG Heuer inadvertently champions through its series of Senna special edition watches.

This year, on the 30th anniversary of Senna’s victory at the Australian Grand Prix - a win that marked his sixth victory of the season and crowned him champion at the Formula 1 World Championship - making him the youngest Formula 1 driver to win three world championships at the age of 31, TAG Heuer is commemorating the occasion with the Formula 1 Senna Special Edition.

TAG Heuer Formula 1 Senna Special Edition

A quartz chronograph sheathed in black with yellow accents, the colours that the Senna brand was associated with, the TAG Heuer Formula 1 Senna Special Edition is a punchy looking watch. Plus, the timepiece isn’t shy about parading its inspirations. Its 43mm black DLC-coated steel case, the double-S logo and the name ‘Senna’ inscribed on the ceramic tachymeter bezel (complete with the figure ‘400’, a nudge-nudge reference the 400 km/h speed that has never been reached in Formula 1), as well as sunray finished black dial with shots of canary yellow unabashedly evoke both the driver and the high-octane sport.

Other features that make this a truly Senna-inspired special edition are the embossed black leather bracelet with S-shaped link motifs that reference the TAG Heuer S/EL (Sport/ Elegance) model that Senna used to wear, and the caseback, which bears engravings of the driver’s iconic helmet and the words ‘Senna Special Edition’.

Of course, one doesn’t need to be a fan of Formula 1 or Aytron Senna to enjoy the watch’s action-packed aesthetics and sportive personality. But certainly, a deeper appreciation ensues for those who are aware of the man’s indelible influence on the world of motorsports.


Ex Editor-In Chief

Alvin promises not to be a douche when talking about watches. He may have scoured the Basel and Geneva watch fairs for the past 15 years, and played an instrumental role to the growth of Singapore's pioneering horological and men's lifestyle publications, but the intrepid scribe seeks to learn something new with each story he writes.

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