INTRODUCING: The TAG Heuer Monaco Titan Special Edition
TAG Heuer's new monochrome winner.
It’s one of the most recognisable watches in the world, yet the TAG Heuer Monaco still manages to thrill with each new iteration. Whether it's down to the magic of marketing, the allure of Steve McQueen's historic association with the watch, or simply its iconic silhouette, the TAG Heuer Monaco consistently ranks as one of the most desired sports chronograph of all times (bolstered, no doubt, by its recent cameos in popular Korean drama series The King: Eternal Monarch and Vincenzo).
While we’re not sure testosterone-pumped watch and car enthusiasts also enjoy Korean dramas, it’s enough to say the watch’s ample screen time has propelled it into the consciousness of the larger community and made it perhaps the most famous square watch around.
At 52 this year, the Monaco is not exactly old but it’s accumulated enough heritage to warrant some gravitas. In honour of its 50th birthday two years ago, we highlighted five milestone models. This month, TAG Heuer drops another limited-edition collectible in the form of the Monaco Titan Special Edition.
Housed in a lightweight Grade 2 titanium 39mm case, the watch comes in a complementary silver-toned dial, a rarity for the Monaco collection. Along with its resulting enhanced legibility, the light-coloured dial also provides a strong contrast to the black sub-dials and indices. In addition, the monochromatic colour scheme allows for pops of red to be highlighted, whether in the seconds hand or the accent at the 12 o’clock index.
The interesting thing about this colour combo is that the silvery hue combines with the black and red to exude a nostalgic vintage vibe. At the same time, the monochrome colours are thoroughly contemporary and, excuse the pun, timeless.
Like the original model, the watch is emblazoned with the Heuer logo under the word ‘Monaco’ at 12 o’clock, adding to the overall retro feel. The crown has been retained on the left, with the pushers on the right, and the date window at six o’clock. At the heart of the watch is the modern version of the original Calibre 11 automatic chronograph movement and finishing off the piece is a black alligator leather strap with Grade 2 titanium folding clasp.
Limited to 500 pieces, the TAG Heuer Monaco Titan Special Edition is available exclusively online and in TAG Heuer boutiques at S$11,100. And the good news for fans? You can buy one right away.
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