TAG Heuer celebrates over 150 years in style.

From now till 30 September, TAG Heuer fans in Singapore will get their fill of unique timepieces from the brand’s storied archives. A travelling showcase involving 10 countries with 10 different themes, the Heuer Globetrotter exhibition will see 400 watches displayed simultaneously in cities like Paris, Geneva, Tokyo, Sydney and of course, Singapore.

TAG Heuer Honorary Chairman Jack Heuer expressed his delight at the exhibition, saying: “I am overwhelmed about what is happening to the old Heuer and TAG Heuer brand. I am truly very thankful to find the rich heritage of this brand so brilliantly and professionally translated to write a bright future!”

To coincide with Singapore’s night race, the theme for the exhibition here is Formula 1—an apt focus since motor racing is such a key part of TAG Heuer’s DNA. In fact, Heuer was the first watchmaker to be associated with a Grand Prix team, Scuderia Ferrari, in 1971. Today, TAG Heuer is the partner and official timekeeper for the F1 Red Bull Racing team.

For each city, TAG Heuer chose a key collector who curated a display of 20 timepieces from other local collectors for the exhibition. Jack Wong, a Singapore collector, was clearly enthusiastic about being part of the showcase. “Who would not be proud to have their watches go travelling around the world and be displayed for people who love watches?” he said.

The highlight of Singapore’s exhibition is a 1970 18K yellow gold Heuer Carrera (above) which Jack Heuer presented to Ferrari drivers, with their name engraved on the caseback. Check out the watch and other stunning models at the TAG Heuer Wisma Atria boutique.

The Heuer Globetrotter exhibition will be held from 13 to 30 September at TAG Heuer Wisma Atria, 435 Orchard Road, #02-34/35.