SevenFriday tripping the light fantastic for the second time.

We are sure SevenFriday wouldn’t appreciate being called a ‘fashion watch brand’ – it isn’t – but this marque is being utterly on-trend here with its latest collab with graffiti artist Rocketbyz aka Tomyboy.

Fashion fiends who have been chasing the bright, clashing neon colourways that have been blowing up all over runway shows since 2019 will find plenty to love about SevenFriday’s new limited edition Off-Series, comprising three models that are sheathed in those eye-popping hues. But it has to be said though, that the elaborate use of fluorescent colours has always been a Tomyboy trademark, who has pretty much carved a niche for his art using the colour palette, ostensibly influenced by 1960s psychedelia. In fact, one only needs to look up SevenFriday’s first collaboration with the man from 2017, which was sold out on WatchAnish.com within a day, to see what we are driving at.

But back to the 2020 limited editions. For the second time running, SevenFriday provided its TV-screen shaped M-Series of watches for Rocketbyz to work his incandescent style and the result is as one would expect – high-octane pieces of wrist candy that are simply calling for a boozy night out at the clubs.

The ‘M2’ models used in the previous collab have been replaced by the ‘M3’ models, powered by automatic Miyota 8215 movements with 40-hour power reserve, and featuring the hour and minute display to the left of the partially openworked dial. Like before, Rocketbyz went to town with his creativity, lavishing the cases in glossy resin-coated fuchsia, orange or lime green, and pairing them up with equally brazen neon hues on the dials. And just in case streetwear noobs are unaware of the gravitas you have on your wrist, the dials are etched with Rocketbyz logos.

Each case colour is limited to 150 pieces and, just to be clear, we are not kidding about the watches being party-ready. Each glow-in-the-dark timepiece comes in a set comprising a backpack and a pair of exclusive SevenFriday x Rocketbyz sunglasses, dressed appropriately in mega-watt fluorescent colours. So, up for a bit of a boogie?

Case	47.6mm x 47mm steel
Dial	Five layers, alternately treated with neon pink, yellow, green, blue paint
Movement	Automatic Miyota 8215
Strap	Silicone strap with neon stitching
Functions	Hours, minutes, seconds
Power Reserve	40 hours
Price per set	S$2,890

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