Rolex Keeps The Music Alive
The Swiss giant is supporting musicians affected by COVID-19 with live-stream concerts.
Rolex Testimonee Juan Diego Flórez
Besides making the world’s most recognisable and coveted watches, Rolex is also known to be a pretty woke organisation, involved in environment awareness initiatives (Perpetual Planet), supporting social entrepreneurship (Rolex Awards For Enterprise), as well as being a generous sponsor supporting activities and arts programmes.
Doing its part for musicians and singers, and shining the spotlight on one of the hardest hit industries during this pandemic, Rolex is live-streaming three ‘Perpetual Music’ concerts that will take place in Italy, Germany and France. Each concert will be helmed by a Rolex Testimonee, Juan Diego Flórez, Rolando Villazón and Sonya Yoncheva, who will perform alongside almost 100 artists whose livelihoods are impacted by COVID-19.
Rolex Testimonee Sonya Yoncheva
“During these difficult times, when musicians have suffered both the loss of audience and income, our aim is to provide them the opportunity to perform with renowned artists at prestigious venues with the finest acoustics,” says Arnaud Boetsch, Rolex Director of Communication & Image. “Within the context of these unprecedented circumstances, this project is also a way for us to help keep music as an essential element in our daily lives.”
Rolex Testimonee Rolando Villazón
The series of concerts will start on 21 August and will be available on the medici.tv platform until the end of October.
The concert schedule as follows.
21 August, Friday: Juan Diego Flórez, featuring the Berlin Staatsoper orchestra at Teatro Rossini, Pesaro
1 September, Tuesday: Sonya Yoncheva recital programme at the Opéra national de Paris
3 September, Thursday: Rolando Villazón and Renaud Capuçon playing a repertoire of baroque and chamber music.
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