NEWS: Rolex acquires the Bucherer Group
The biggest watch retailer in the world will be owned by the biggest Swiss luxury watchmaker in an unexpected move.
Rolex Articles
BRAND HISTORY 
Founded in 1920 in Geneva by Hans Wilsdorf, Montres Rolex S.A. is one of the most well-known watch manufacturers in the world today. The company is known for pioneering timepieces like the Oyster — the world’s first waterproof wristwatch which was equipped with a patented system comprising a screw-down bezel, caseback and winding crown. Other innovations down the line include the Cyclops lens and Parachrom hairspring, as well as materials like Cerachrom and Everose gold—their proprietary blend of rose gold. Find out more here.
INTRODUCING: The Rolex Oyster Perpetual Cosmograph Daytona Le Mans Anniversary Edition
Celebrating the high endurance race’s 100th anniversary, Rolex has developed an exclusive timepiece based on the original watch’s design.
INTRODUCING: The Rolex Yacht-Master 42 in RLX Titanium
RLX Titanium looks set to appear in more Rolex timepieces in the near future. Dare we hope for an RLX Titanium Submariner or other Sea-Dwellers?
Watches and Wonders 2023: Rolex
With a new Daytona and Explorer as well as a new collection in the Perpetual 1908, Rolex is rolling with the times.
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INTRODUCING: Rolex Certified Pre-Owned Programme for Retailers
What this new programme means for retailers, resellers, and collectors.
INTRODUCING: Rolex’s first titanium watch, Deepsea Challenge
The oversized diver, made in RLX titanium, will be available in stores from this month forth.
