Watch Shop Alert: Watch WonderlandWritten by Alvin Wong
A mix of the unusual, well-made, and affordable.
A ‘wonderland’? Really?
Yes, and not just for watch geeks. Casual shoppers will have plenty fun browsing, too. There are over 20 brands on offer, ranging from limited edition Seikos, to micro-brands from Singapore, China and Australia, amongst others. Prices for watches here start from approximately $100, peaking at around the $3,000 mark. The low-entry ticket is certainly appealing for those who feel intimidated stepping into a ‘serious’ watch store.
What sets it apart?
The boutique’s tagline states that it’s all about ‘Curated Horology’. Though ‘curated’ smacks of hipster-speak, the brands you will find here are truly carefully handpicked.
Gorilla Fastback Original
“We have been closely following these brands, many of them from day one. We avoid taking on brands that pay too much ‘homage’ to famous brands out there,” says Watch Wonderland co-founder Sugiharto Kusumadi (below). “We also look at the people behind the brands – whether if they have true passion for watches, if they have a vision for how far they want to take their brands.”
What should we check out?
Variety and value-for-money purchases are the reasons why you’d want to browse at Watch Wonderland.
Lum Tec V7
Some recommendations from the owners include Gorilla, a brand founded by Octavio Garcia, previously Audemars Piguet’s chief artistic officer; Ohio-based Lum Tec (above), which makes high-performance watches with sensational lume; and Mr Jones Watches (below), a brand known for capricious dial designs, using jumping hour mechanisms rotating disc modules to animate time.
Mr Jones Watches Nuage
Sounds like a watch overload.
It is, but in a good way. The original inspiration for Watch Wonderland wasn’t a retail space, but a five-day watch fair that is a cross between a consumer exhibition and a trade show. As such, the cavernous boutique, which spans almost 2,000 square feet allows for horologically inclined activities, such as watchmaking and strap-making classes, which you can sign up for here.
Watch Wonderland is located at #01-470, Suntec City, Tel: 6732 6043
Alvin promises not to be a douche when talking about watches. He may have scoured the Basel and Geneva watch fairs for the past 15 years, and played an instrumental role to the growth of Singapore's pioneering horological and men's lifestyle publications, but the intrepid scribe seeks to learn something new with each story he writes.