Skip to main content

Trendspotting 2024: These Are Some Colourful Characters

The TAG Heuer Formula 1 | Kith series.

Watchmakers wielded colour in great ways this year. Is this the tone of things to come?

Colour, like music, wields great influence in our daily lives. We pick a colour to wear, and that’s often determined by our mood or personality. We may see a colour that reminds us of a past event, and we use colour to fit in or stand out at work and in society. While a large majority of luxury watches are made up of the Great Trifecta – black, blue, and white/silver – the colour palette in watchmaking is expanding, appealing to Gen Z collectors who look for something different or more experienced collectors who do not fear the establishment. Here are some memorable releases.

The Nomos Glashütte Tangente 38 Date comes in 31 colourways. Too much?
The Nomos Glashütte Tangente 38 Date comes in 31 colourways. Too much?

Nomos Glashütte Tangente 38 Date

Taking the idea of colourful dials a little too far, Nomos came to Watches and Wonders armed with one watch, the Tangente 38. That is to say, they came with 31 variations of that one watch, one for each day of the month. The colour combinations on the Tangente have fun names like Bubblegum and Poporange, and remind us of the fresh but more muted colour palettes towards the end of ’80s psychedelia and at the start of the ’90s, the MTV era. It’s fun, but we do feel sorry for Nomos’ logistics and production scheduling teams, who have to account for 31 different products at any one time.

Hublot’s Big Bang Unico gets a new ceramic colour in a punchy orange.
Hublot’s Big Bang Unico gets a new ceramic colour in a punchy orange.

Hublot Big Bang Unico Orange

Colourful and bold are how many would describe the Nyon watchmaker’s approach to design. With a strong R&D department set up to research modern watchmaking materials, it has had successes with coloured ceramics and sapphire crystals. The latest Big Bang Unico shows off its latest breakthrough: a vivid orange ceramic with excellent durability and a very even, stable colour that’s matched on the dial’s accents, hands and rubber strap. Hublot’s steady expansion of high-tech ceramic colours means an array of colourful watches spanning the spectrum sooner than you think.

For 2024, Raymond Weil’s award-winning Millesime comes in a 35mm model, including a rose gold PVD version with a stunning red dial.
For 2024, Raymond Weil’s award-winning Millesime comes in a 35mm model, including a rose gold PVD version with a stunning red dial.

Raymond Weil

Last year, Raymond Weil took home the GPHG Challenge Watch Prize for its elegantly styled Millesime automatic small seconds, and it was the comeback story we didn’t know we needed. This year’s Millesimes adds quite a bit of colour to the monochromatic watch. Along with salmon dials and a staple tonal blue, the Millesime will see a braceleted model with rose gold PVD treatment on a steel case and a five-link bracelet that comes with a strawberry red dial. It’s bold and out of character for the brand, and we love that the Bernheims are just seeing how far they can push the envelope. Keep pushing.

Alpina’s integrated bracelet Extreme is ultra-slim thanks to a quartz movement and features four unconventional variations of blue, pink, beige and green.
Alpina’s Extreme has an integrated bracelet, is ultra-slim thanks to a quartz movement, and features four unconventional variations of blue, pink, beige, and green.

Alpina Extreme Quartz Pink

While pink dials are not new to watchmaking at all, the pink dials of 2024 are exploring all sorts of variations. Alpina’s new Extreme Quartz Pink gives the dial a lively spin. The brand’s take on the luxury sports watch is interesting for two points: it’s a very slim unisex model, thanks to a high-precision quartz movement, and it is easy-wearing with a cushion-shaped case at 34 x 35mm. The bright pink isn’t the only dial that’s surprising; the glacier teal, verdant green, and rock beige dials are also variations on the standard shades used in the industry.

The Hawai edition of the TAG Heuer Formula 1 | Kith has a colour combination that’s retro-kitsch and fun.
The Hawaii edition of the TAG Heuer Formula 1 | Kith has a retro-kitsch and fun colour combination.

TAG Heuer Formula 1 | Kith

Although this wasn’t launched at the Geneva fair, it’s definitely the most colourful product TAG Heuer has ever made, and probably across the industry now. The remake of the Formula 1 Series 1 watches shows just how colour can transform a product, taking the original timepieces from kitschy to sporty and contemporary. Returning to a moment of quirkiness with this capsule, this project also exemplifies the two watchmaking trends we’re seeing today.

SUBSCRIBE TO OUR CHANNEL


Editor

Darren has been writing about, and admiring the craft of watchmaking for over a dozen years. He considers himself lucky to live in a golden age of horology, and firmly believes that the most difficult watches to design are the simplest and the most intriguing to discover.