Swatch Group Releases Key Figures For 2018
Looking good, Swatch Group.
If numbers alone are anything to go by, Swatch Group is having a pretty good day. The company recently released its key figures for 2018, showing increases in net sales (by 6.1%), net income (by 14.8%) and dividend proposals, upped to CHF 8 per bearer share and CHF 1.60 per registered share.
The strongest growth in 2018 was reported in the prestige and luxury ranges, especially with Blancpain, Omega and Longines. Not surprising, though, considering the extensive marketing activities each brand undertook with their respective product highlights, along with the boosts offered by the Pyeongchang Winter Olympics and Commonwealth Games for Omega and Longines, respectively. More reassuringly, it suggests customers are ready to dig a little deeper into their pockets.
But perhaps the most exciting bit of news is that the group intends to equip all of its new mechanical watches (across all brands) with antimagnetic properties, either with a silicon balance spring or the new Nivachron balance spring launched in partnership with Audemars Piguet. Not only will this increase quality but precision and reliability across the board.
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