When Crown Watch Blog turned one in November last year, we conducted a survey to get to know our readers better. The prize for one lucky respondent? A sleek and stylish Swatch Sistem51...

Guess what? Someone did for US$3,395.

And yes, Swiss cheese is involved.

Here's your chance to own a Swatch Sistem51 Irony!

Reaching out to our readers and meeting the happy winners of our #CrownMoment Instagram contest makes spreading the horological gospel all worthwhile.

Who’s out, who’s in, what has changed, and what to expect.