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Black Friday Deals Online With Sincere Watch

No better time for an #NWA

Mark your calendars (if you haven’t already) because is holding its first ever Black Friday sale on 29 November! This means plenty of watches (over 55 listings, we’re told) at massively reduced prices - some at 50 per cent - from brands like Armin Strom, Franck Muller, Maurice Lacroix and Bremont, to mention a few.

Here are some highlights to check out:

FRANCK MULLER Vanguard Camouflage

FRANCK MULLER Vanguard Camouflage

As far as we’re concerned, the military aesthetic will always be on-trend, and what better way to rock it than with this camo-inspired piece? Sporty and rugged, the Vanguard Camouflage offers a 60-hour power reserve and comes in green, grey, beige and blue. Both automatic and chronograph options are available.

Retail price: S$12,990
Black Friday special: S$7,793
ARMIN STROM Animal Instinct

ARMIN STROM Animal Instinct

Still with the military theme, co-founder of Imaginary Friends Studios, Stanley ‘Artgerm’ Lau, has partnered with Armin Strom to create a new character, ‘Animal Instinct’, represented in 3D micro-printing on the dial. The watch is limited to 15 pieces and comes with an autographed full-sized print of the original character.

Retail price: S$15,890
Black Friday special: S$7,945


From something a little more neutral in the looks department, this Bremont MBII is really easy on the eye. Aviation buffs will know MB is a reference to Martin-Baker, the legendary British aviation company that builds fighter jet ejection seats. In fact, the MBI watches are only for pilots who have ever ejected from a Martin-Baker seat. The MBII watches, though, are available to the public. As pilot’s watches should be, this one is anti-magnetic and has been put through rigorous tests to more than withstand daily beatings.

Retail price: S$7,000
Black Friday special: S$3,500

For more deals, check out


Ex Managing Editor

Like most people these days, Melissa tells the time with her phone. She considers serious timepieces works of art and thinks the perpetual calendar is the handiest complication to date (pun not intended). She's also a Grammar Nazi but promises not to judge if you can't tell the difference between "guilloche" and "guillotine".

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