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INTRODUCING: Mido Multifort TV Big Date S01E01 Limited Edition (Ref. M049.526.11.081.01)

The Mido Multifort TV Big Date S01E01 Limited Edition in all 3 straps and bracelets.

We love this special edition’s test screen-inspired interface. The question is, will Millennials and younger buyers relate to it?

When Mido relaunched the Multi-Star as the Multifort TV Big Date last year in Bangkok, CEO Franz Linder made one point incredibly clear: there would be no easy reach for small productions of vintage revivals, at least not in the near future. That was not his intention for the relaunch of the line. What he wanted to bring back to Mido through the Multifort TV was the creativity it espoused, from the stunning dials to its form and construction.

The Mido Multifort TV Big Date S01E01 is limited to 999 pieces in a stainless steel case and bracelet.
The Mido Multifort TV Big Date S01E01 is limited to 999 pieces in a stainless steel case and bracelet.

A bold and creative special edition has certainly been launched today. In a rather whimsical style, Linder has leaned into the CRT television design of the cushion-shaped watch. The S01E01 Limited Edition features a dial with an image that many of us Boomers and Gen Xers will recall seeing from midnight onwards: the signal and colour test screen.

The Mido Multifort TV Big Date S01E01 Limited Edition also comes with two additional rubber straps, one of which is in a summery teal hue.
The Mido Multifort TV Big Date S01E01 Limited Edition also comes with two additional rubber straps, one of which is in a summery teal hue.

That’s right, Millennials and Gen Alphas. Back when cordless landline phones were our version of handphones, television channels were neither streamable nor showing 24/7. Often, between midnight and 6am, there was nothing, and when you switched on the telly, you would get an image of a test card, which was used to calibrate and adjust picture quality. This particular image was used for the PAL standard, with colour and monochromatic bars of different sizes showing.

Obviously, since the watch dial is a much smaller display compared with a CRT screen, Mido needed to rethink the test card. What we love about this edition is that the brand has used an interpretation of a classic watchmaking craft – guilloché or rose engine turning – and given it a twist.

A closeup of the Mido Multifort TV Big Date S01E01's dial reveals the textured pattern, as well as a bead blasted finishing that is like white noise on a display.
A closeup of the Mido Multifort TV Big Date S01E01’s dial reveals the textured pattern, as well as a bead-blasted finish that is like white noise on a display.

The dial features a trapezoidal stamped pattern that gives it some depth and texture. This pattern is similar to the hobnail pattern often seen in high-end fine watchmaking displays made with traditional rose engine lathes. However, since the test screen consisted of bars of different sizes, Mido has created pyramids of various sizes on the dial, along with the colour bar and monochromatic panels. It’s definitely clever.

The exhibition caseback of the Mido Multifort TV Big Date S01E01 Limited Edition reveals the Calibre 80, its most reliable three-hand movement.
The exhibition caseback of the Mido Multifort TV Big Date S01E01 Limited Edition reveals the Calibre 80, its most reliable three-hand movement.

The Multifort TV Big Date S01E01 certainly offers a sweet recollection of our youth and is a great twist on the vintage reissue. At just 999 pieces worldwide and priced at S$2,040 with two additional straps, there’s no question that there will be ample collectors of our age who will want this watch. But while the old folks are gushing over this watch, will young watch enthusiasts and buyers appreciate the watch in a similar fashion, given they have no familiarity with the test card?  

Whether you're a Boomer or Millennial, you have to admit that the Mido Multifort TV Big Date S01E01 Limited Edition is definitely whimsical in style.
Whether you’re a Boomer or Millennial, you have to admit that the Mido Multifort TV Big Date S01E01 Limited Edition is definitely whimsical in style.

It may simply be a matter of this limited edition having a distinct dial execution and ‘mini rainbow’ that attracts them. This is definitely a watch to watch (pardon the pun) because it’s probably the most unconventional watch that Mido has made in quite some time. And the name is clever: if this is the first episode and season, you can bet there will be sequels. The Multi-Star would be proud of this successor.  

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Editor

Darren has been writing about, and admiring the craft of watchmaking for over a dozen years. He considers himself lucky to live in a golden age of horology, and firmly believes that the most difficult watches to design are the simplest and the most intriguing to discover.


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