High Flyers: IWC’s New Pilot’s Watches Take Off

Melissa Kong 26 April 2016

A tribute to the golden era of flying.

On a balmy night in April, over 250 guests and members of the media packed the Red Dot Design Museum to witness the official launch of IWC’s Pilot’s Watch collection.

Guests were transported back to the 1930s as they stepped into the museum, designed to evoke the vintage heritage of aviation’s golden era, complete with “cabin crew” in Pan Am-esque uniforms, a runway replica and an interactive photography section. Dark wood flooring, brown leather sofas and photographs of old aircrafts completed the look.

IWC’s Managing Director of SEA, Mr. Matthieu Dupont, addressed the crowd with a brief overview of the models, explaining, “Overall, the new Pilot’s collection encompasses innovative designs, sophisticated complications and top-quality materials whilst retaining its rich aviation heritage, with an aim to perfect what is already iconic in a poetic dream of flying.”

 
The new range of timepieces sat in eight glass display cases where guests had the privilege of being some of the first to view them. Highlights included the Big Pilot’s Heritage Watch 55 (Ref. 5104), the Pilot’s Watch Automatic 36 (Ref. 3240), along with other special editions like the Big Pilot’s Watch Perpetual Calendar Edition “ Antoine de Saint Exupéry (Ref. 5038) and Big Pilot’s Watch Edition “Le Petit Prince” (Ref. 5009).

At the end of the evening, guests were given exclusive IWC sticker memorabilia as a special memento of the night they were taken back in time for a journey into the future of IWC timepieces.