Hublot was founded in 1980 by Carlo Crocco, an Italian entrepreneur. The brand was famous for pairing rubber straps with porthole-shaped metal cases. The straps, made of natural rubber and which seemed to regenerate when in contact with the skin, were revolutionary for its time, and quickly became a Hublot trademark. In 2004, marketing extraordinaire Jean-Claude Biver assumed the role of CEO and transformed the brand with a new flagship collection—the Big Bang. It took off immediately, winning accolades and skyrocketing sales figures for the brand. Today, it remains the most iconic collection of the brand. Find out more here.