INTRODUCING: H. Moser & Cie. Endeavour Centre Seconds Genesis
Moser debuts a blockchain-linked watch with a complete digital ecosystem behind it.
Whileblockchain-based assets (cryptocurrencies and NFTs) have taken a heavy beating this year, the technology itself continues to develop uses for consumers and corporations alike. When the crypto hype first started, several watch brands embraced its use in different ways. These included purchasing, digital asset additions, and certification and authentication.
Now, H. Moser & Cie. is stepping into the Web 3.0 era. Having taken the time to develop a complete ecosystem of solutions that offer an immersive look into the brand, it’s released the first of three watch models that are intrinsically linked to its new Web 3.0-based Genesis platform.
What is Genesis?
Genesis is an all-in-one Web 3.0 experience with mixed-reality dimensions – that means physical spaces and products, digital assets and documentation, and virtual experiences. It starts with two primary aspects: a dedicated app as well as a 50-piece limited edition watch: the Endeavour Centre Seconds Genesis.
The watch’s design takes a leaf out of luxury fashion’s embrace of pixelated designs, such as Loewe’s collection of hoodies and T-shirts that look like 8-bit NFT objects IRL. The case middle is in micro-blasted stainless steel, and the bezel and crown are 3D-printed using titanium with a pixelated pattern, which looks like it’s directly pulled from Minecraft. For vintage video game lovers, this will definitely remind them of any old-school video arcade or console game.
The watch is the first of a triptych, and buying the first piece gives you access to the next two. It’s not clear if access here means a definite reservation or just a waitlist possibility – we’re asking Moser to clarify. On the watch’s sapphire crystal, a QR code has been engraved across the entire surface that can be used to authenticate the watch via a complimentary app. As a member of the community, you can access exclusive launch events and special limited edition timepieces.
The Endeavour Centre Seconds Genesis
Aside from the engraved sapphire crystal and 3D-printed bezel and crown, the watch is based off the Vantablack edition of the Endeavour Centre Seconds, sans hour markers. Reading the dial looks a little challenging with the engraved sapphire crystal, but it’s impossible to tell just from photos. However, it will definitely draw plenty of attention.
The HMC 200 automatic calibre is housed within the 40mm case and visible through the transparent caseback. It offers a three-day power reserve with bi-directional winding and Moser’s Straumann hairspring. The watch is paired with a hand-stitched kudu leather strap with micro-blasted steel pin buckle. It’s priced at CHF27,000, with local pricing at S$46,000.
A Watch and More
In addition to getting a watch, Moser has also created non-speculative digital assets that you can enjoy, such as digital artworks and videos of the watch’s assembly. The app also provides complete traceability of your watch using the Aura SaaS blockchain, which is used by many luxury brands to offer authentication and supply chain transparency, including the Richemont and LVMH groups, Mercedes-Benz, and more.
To further immerse you into the brand’s ecosystem, it’s worked with Spatial to create a virtual home in the metaverse, designed in the style of a chalet. Everyone can visit this space, learn more about the brand and its history, plus meet the team behind H. Moser & Cie. This space will continually evolve as the brand continues to grow.
All in all, this is a massive endeavour (couldn’t resist the pun, sorry) for a relatively small independent watchmaker. It’s also the most comprehensive Web 3.0 project we’ve seen in the watch industry so far. We’re looking forward to seeing what will follow.
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