BRAND HISTORY

Founded in 1946 by an engineer named Tadao Kashio, Casio’s first breakthrough product was a finger ring cigarette holder which was so successful the profits helped propel the company’s future as an electronic goods manufacturer. Its first venture into wristwatches came by way of the G-Shock in 1983. The watch became a worldwide phenomenon for its incorporation of ultra-precise quartz technology with super-robust functionality, anchored by a ‘Triple 10’ performance concept – 10-bar water resistance, 10-year battery life, and shock-resistance that can withstand a 10-metre drop. Discover more here.