INTRODUCING: Cartier’s new Tank Française
The elegant timepiece gets a new design refinement that highlights its sleek form.
The Tank watch has, since its creation in 1917, taken on numerous forms, from the elongated Tank Américaine to the Tank Chinoise with its stylised bars. But one of the most popular models in the franchise is the highly unisex Tank Française.
The Tank Française was created in 1996 with a monobloc metal case and bracelet that seamlessly flowed into each other. The square case middle was paired with gently arched brancards, which were fitted to the angled lug inserts and middle link of the bracelet. The outer links of the bracelet were styled like the brancards of the watch, creating a watch that was both jewellery and timekeeper, masculine in design and feminine in form. It was a watch that appealed to consumers of all ages and genders.
Now, Cartier has refined the Tank Française further. According to Marie-Laure Cérède, Creative Director for Cartier’s Jewellery and Watchmaking, the new design “reflects a creative conviction. Like rediscovering the raw nature of a cut stone, it was about capturing the watch’s radical shape, simplifying its essential lines and stripping them of all embellishment to return to the myth’s origin.”
Where the old Tank Française had its case fully mirror-finished, the new version features more satin-brushed finishes, notably on the case middle, lugs, and middle links. The brancards and H-links of the bracelet, however, are mirror-finished, as is the crown. The old Tank Française also had a lug insert between the bracelet and watch. Now it’s formed into a single piece, creating a perfect shape that accentuates the slightly curved form of the watch even further. It is a simple tweak that does wonders for the watch in terms of design ergonomy.
To celebrate the new Tank Française, Cartier has created a short film featuring two of its ambassadors, Rami Malek and Catherine Deneuve. Directed by Guy Ritchie, it sees the two on Pont Alexandre III, interacting across the decades while wearing the new watch. Ritchie uses modern technology to pull scenes from Deneuve’s most iconic roles and bring in Malek to participate in them.
The new Tank Française has seven different references, starting with three executions of the small (25mm) and medium (30mm) sizes in stainless steel, yellow gold, and yellow gold with diamonds on the brancards. The large (36.7mm) model is only available in steel with a mechanical movement; the small and medium models have high-precision quartz movements. A sapphire cabochon sits on the faceted crown of the watch.
The watches start from S$4,950 for the small steel model, to S$7,700 for the large steel mechanical model, and peak at S$43,600 for the medium model in yellow gold with diamonds. Visit a Cartier boutique today to discover the new Tank Française for yourself.
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