Race Kit: Bell & Ross Revs Things Up With Renault

Alvin Wong 05 February 2016

It had to happen: Bell & Ross, known for aviation-inspired military-style tickers favoured by creative types finally throws its hat onto the racetrack.

(Carmen Jorda, Renault Sport F1 Team Development Driver, and Carlos Rosillo, Bell & Ross CEO)

The all-French tie-up has the luxury watchmaker cozying up to Renault Sport as official watch sponsor for Formula One, in an astute branding move that has served many other watch companies so well in the past. Although the Formula One association is a first for Bell & Ross, this marks a return for Renualt, which previously withdrew from the sport in 2010. Now, who’s up for a black-yellow-carbon-fibre-BR-something this F1 season?