Race Kit: Bell & Ross Revs Things Up With RenaultWritten by Alvin Wong
It had to happen: Bell & Ross, known for aviation-inspired military-style tickers favoured by creative types finally throws its hat onto the racetrack.
(Carmen Jorda, Renault Sport F1 Team Development Driver, and Carlos Rosillo, Bell & Ross CEO)
The all-French tie-up has the luxury watchmaker cozying up to Renault Sport as official watch sponsor for Formula One, in an astute branding move that has served many other watch companies so well in the past. Although the Formula One association is a first for Bell & Ross, this marks a return for Renualt, which previously withdrew from the sport in 2010. Now, who’s up for a black-yellow-carbon-fibre-BR-something this F1 season?
Alvin promises not to be a douche when talking about watches. He may have scoured the Basel and Geneva watch fairs for the past 15 years, and played an instrumental role to the growth of Singapore's pioneering horological and men's lifestyle publications, but the intrepid scribe seeks to learn something new with each story he writes.