Tudor Watch Company was established by Rolex founder Hans Wilsdorf in 1926 as a diffusion brand of sorts, offering a similar style and quality of timepieces as Rolex, but at a more affordable price point by using ETA-based movements instead of in-house calibres.
In its formative years, Tudor was admittedly languishing in the shadows of its more illustrious sister brand, despite a well-received repertoire such as the Oyster Prince, Advisor and ‘Big Block’ Chronograph collections.
Since 2010, Tudor started forging a more distinct identity; expressing an aesthetic and technical spirit that is independent and separate from Rolex. This forward thrust was enabled by the creation of several best-selling, sports-inspired lines such as the Heritage Chronograph, Pelagos, Ranger, and Black Bay. In 2015, Tudor made yet another important stride towards horological prominence with the debut of its first in-house movement, the automatic-winding, COSC-certified MT6521.