TAG Heuer Link Chronograph: Malaysia Price and Review

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Sporting elegance with TAG Heuer’s newest Link.

Two years after the TAG Group acquired Heuer in 1985, forming what we know today as TAG Heuer, the brand introduced the S/el (short for Sports Elegance) model. Designed to be TAG Heuer’s hope for a revival of sorts for the ailing brand, it eventually became a hugely successful model in the 1990s and was renamed ‘Link’ in 1999.

The unique shape is the result of two ‘S’-shaped links that give the watch a contemporary yet sleek look compared to the more traditional styled links. It was produced till 2013 and, after a brief hiatus of about three years, made a quiet re-entry into the market with a ladies’ model.
This year, the Link’s classy appeal is upgraded with modern trimmings.

TAG Heuer Link Chronograph
Featuring a 41mm steel case that’s much curvier than its predecessor’s, this tweak isn’t just cosmetic but actually quite functional as it makes the watch less rigid and more comfortable on the wrist.

A black or blue sunray dial adds elegance to the watch while ensuring maximum readability that’s further complemented by faceted polished indexes and hands. The small seconds counter is at three o'clock while the chronograph minute counter is at nine o'clock and the hour counter at six. Wedged at an angle between four and five o’clock is the date window.

TAG Heuer Link Chronograph
In a slight design modification, the Link combines a cushion case with an overlaid ring. Together with its curvier case shape, the entire ergonomics of the watch takes on a softer tone compared to other steel chronographs which, in recent times, have tended towards vintage aesthetics.
Beating within the watch is the automatic chronograph Calibre 17 movement, which is essentially an ETA 2894-2 movement that’s been in use by TAG Heuer since the mid-1990s in notable pieces such as 2000’s Monza, the Monaco Calibre 17, Jack Heuer’s 80th Birthday edition and many more.

In our opinion, the latest TAG Heuer Link Chronograph makes a strong case for quality at a fair price. Exceptionally attractive to look at, the watch is both elegant and stylish. Together with its unique bracelet that sets it apart from the rest, the Link appeals to those who want something simple and straightforward, without losing any functionality points.


41mm steel


Black or blue sunray finishing


Self-winding TAG Heuer Calibre 17


Steel with 'S'-shaped links


Hours, minutes, small seconds, chronograph, date



Sim Wie Boon

Sim Wie Boon loves classy dress watches from timeless Swiss and Japanese marques. Wrist affections aside, he finds comfort in quiet rainy evenings with a hot cup of coffee and a stable internet connection.

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