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TAG Heuer Brand Reviews & Prices

BRAND HISTORY
TAG Heuer was founded in 1860 by Edouard Heuer in St-Imier, Switzerland. The company started as Uhernmanufaktur Heuer AG (Heuer Watchmaking Inc.), and was acquired by Luxembourg-based conglomerate, TAG Group, in 1985. The brand TAG Heuer is an amalgamation of the founder’s surname and the TAG company name, which is short for ‘Techniques d’Avant Garde’. In 1999, luxury conglomerate LVMH took over the brand and is now helmed by Jean-Claude Biver.

TAG Heuer is synonymous with sports timekeeping. Since the late 19th century, the company introduced a number of pioneering innovations, including chronographs for both instrument panel dashboards and wrists, the first stopwatches accurate to 1/100th of a second, the first automatic chronographs, and the belt-driven Calibre V movement.

TAG Heuer is also very active in sports partnerships. It is the official timekeeper and watch of the English Premier League, as well as one of its best-supported clubs, Manchester United; the German Bundesliga; the Red Bull Racing Formula 1 Team; FIA World Touring Car Championship, amongst others.

KEY WATCHES

Aquaracer
Aquaracer is a watersports-inspired range of timepieces. Sporty yet sleek, they are distinguished by unidirectional rotating bezels with 10-minute markers that recall dive watches, and water resistance that span 300m to 500m.
Carrera
Conceived in 1963 as a tri-compax chronograph in a round case, the Carrera has been a canvas for some of TAG Heuer’s most groundbreaking innovations, including the Carrera Heuer 02-T, billed as the world’s most affordable Swiss-made tourbillon at US$15,000.
Connected Watch
Launched in 2016, the Connected Watch is TAG Heuer’s foray into smartwatches, developed in partnership with Intel and Google. Powered by Android Wear, the watch comes with 4GB of storage and 1GB of RAM, a custom Intel Atom Z34XX chip plus an upgrade to a special edition mechanical Carrera after two years.
Monaco
Introduced in 1969 to commemorate the Monaco Grand Prix, the watch is known for its square case and housed the world’s first automatic chronograph movement. In 1973, Steve McQueen wore the watch in the film Le Mans, which further popularised the collection.
Formula 1
The entry-level Formula 1 collection was the first to be released under the TAG Heuer name in 1986. Despite the watches’ analogue interface, the Formula 1 timepieces all run on quartz movements.

BOUTIQUES
#02-45, Wisma Atria, Singapore

#01-16, ION Orchard, Singapore

#02-152, Marina Square, Singapore

#02-105, Luxury Fashion at Resorts World Sentosa, Singapore

BRAND AMBASSADORS
Chris Hemsworth, Cristiano Ronaldo, Claudio Ranieri, G.E.M, David Guetta, Cara Delevigne, Nervo

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