Which Autavia Is Making A Comeback?Written by Melissa Kong
You asked, they heard, and now the winner has been named.
In early March, TAG Heuer launched the Autavia Cup online to search for the model they would reissue at Baselworld 2017. The origins of the watch hark back to the glamorous days of both racing and flying. Named “Autavia” as a marriage of the words, “automobile” and “aviation”, the model was first launched in 1933 as a dashboard instrument which ran for eight days without winding.
The Autavia was also TAG Heuer’s first chronograph to be christened with a name unlike previous models, which went by reference numbers. In addition, it was the first of the watchmaker’s chronographs to feature a rotating bezel.
Designed in 1962 by Jack Heuer, the Autavia was the first wristwatch he created to meet the needs of racers and it became the go-to timepiece for navigators, drivers and pilots alike.
From the archives, 16 historic versions of the Autavia were laid out for fans to peruse online and the poll concluded on March 31.
After over 50,000 votes worldwide, the model that garnered the most votes and will be re-issued in 2017 is....*drum-roll* the Ref 2446 Mark 3 (1966), known as the “Autavia Rindt” (below). Although it's still a year out, we're already excited. As they say, good things come to those who wait.
Like most people these days, Melissa tells the time with her phone. She considers serious timepieces works of art and thinks the perpetual calendar is the handiest complication to date (pun not intended). She's also a Grammar Nazi but promises not to judge if you can't tell the difference between "guilloche" and "guillotine".