Into The Wild: Cara Delevingne x TAG HeuerWritten by Melissa Kong
The actress and model embraces her feline instincts.
Since CEO Jean-Claude Biver took the reins in 2014, TAG Heuer has seen a range of ambassadors across the categories of art and music, sports and lifestyle, engaging fans in the art of their now-famous tagline: #dontcrackunderpressure.
Most recently, actress and model Cara Delevingne took to the South African savanna for a captivating photoshoot with acclaimed wildlife photographer David Yarrow. Thrilled at the experience, Delevingne said, “It has long been a dream of mine to get the chance to work with wild animals, and particularly with a lion! I am so grateful to collaborate with TAG Heuer on this campaign.”
Yarrow himself was similarly excited about the project. The photographer, whose works can fetch up to $60,000 per print, explained: “When I photograph an animal, the first thing I do is look into its eyes. If they are not piercing, then it’s very difficult to capture the animal’s soul.” Of Delevingne's "truly piercing gaze", he said that he knew right away that it would be the very essence of the project.
The impressive images see Delevingne mere feet away from a majestic lion, both of them exhibiting a commanding aura. Interestingly, Delevingne also has a lion tattooed on her index finger, ostensibly to inspire her life choices.
Perhaps most pleased of all is Biver, who is said to be over the moon with the visuals. “Through her (Delevingne), I can see TAG Heuer reconnecting not just with the millennial and younger generations, but also with the brand’s avant-garde spirit, the spirit which pushes us to do things differently, to innovate, to take risks," he said.
Watch the video here:
Like most people these days, Melissa tells the time with her phone. She considers serious timepieces works of art and thinks the perpetual calendar is the handiest complication to date (pun not intended). She's also a Grammar Nazi but promises not to judge if you can't tell the difference between "guilloche" and "guillotine".