Franck Muller Opens New Boutique At Wisma AtriaWritten by Alvin Wong
They call it The House Of Franck Muller, and watch lovers can certainly get real comfy in there.
Fans of the independent titian, which made its name in the 1990s with far-out tourbillons and visually dramatic complications, will be familiar with its opulent home-styled boutiques. More baroque manor than humble country home, though, The House Of Franck Muller is a watch shopping experience unlike any other, taking friends and guests (not customers, okay?) through it various lavishly decorated 'rooms', spanning living and dining areas, to a library and drawing room, all well-lined with Franck Muller timepieces, of course.
Besides perusing flamboyant top-dollar tickers such as the new Gravity Vanguard tourbillon (top image: said to feature the world's largest tourbillon mechanism) and blinged-out contemporary classics like the Double Mystery watch (bottom), Franck Muller owners can now send in their timepieces here for servicing and minor repairs, served onsite by an experienced watchmaker.
Since the first House Of Franck Muller in 2007, there are now 21 such boutiques across Asia, including Hong Kong and China. This new Wisma Atria abode is among the largest, spanning almost 2,400 sq ft.
Franck Muller Wisma Atria
#02-01 Isetan Wisma Atria
438 Orchard Road
Tel: +65 6734 8655
Alvin promises not to be a douche when talking about watches. He may have scoured the Basel and Geneva watch fairs for the past 15 years, and played an instrumental role to the growth of Singapore's pioneering horological and men's lifestyle publications, but the intrepid scribe seeks to learn something new with each story he writes.