Casio’s New Concept Store Gets SwankyWritten by Alvin Wong
Check out the spanking new G-Factory Premium boutique at Marina Bay Sands.
Fresh from opening its first worldwide concept store at Tampines Mall in June, Casio ascends the luxury ladder with the opening of the new G-Factory Premium boutique at The Shoppes at Marina Bay Sands.
The first of its kind globally, the store stocks the top-dollar spectrum of Casio’s creations. Shoppers will be able to find the brand’s more exclusive selection of timepieces here, including limited edition G-Shocks, MR-G (see it here) and MT-G (an evolved and luxurious take on G-Shocks featuring metal cases), and top-end Oceanus and Edifice models.
Compared to other G-Factory outlets, the G-Factory Premium naturally indulges with a more elevated milieu. Handcrafted décor like Kumihimo knots that are found on kimonos and traditional Japanese craft paper accent the interior, awash in black and white to convey luxury.
“This first new premium boutique marks an important milestone in the development of Casio’s worldwide strategy and market share growth in the luxury watch market,” says Shunichi Watanabe, managing director of Casio Singapore. “True to Casio’s spirit of continuous innovation, the new store concept also continues the tradition of always bringing new exciting concepts to excite its fans and the market.”
G-Factory Premium Boutique
2 Bayfront Avenue
#B2-09 Canal Level
Tel: 6688 7744
Alvin promises not to be a douche when talking about watches. He may have scoured the Basel and Geneva watch fairs for the past 15 years, and played an instrumental role to the growth of Singapore's pioneering horological and men's lifestyle publications, but the intrepid scribe seeks to learn something new with each story he writes.