CROWN and A. Lange & Söhne: An intimate Session on Saxonian HorologyWritten by Alvin Wong
There is nothing quite like getting up-close-and-personal with an exquisite timekeeper to fully appreciate the time and effort that has gone into crafting each masterpiece.
And there’s no brand with which to better experience this than A. Lange & Söhne, renowned for hosting the watch trade’s best educational events. Over 20 HSBC’s premier banking customers were treated to a taste of this at an exclusive event co-hosted with CROWN. A. Lange & Söhne’s technical trainer Chris Leung was on-hand to conduct the session, enlightening guests about the roots of German horology and Lange’s indelible contributions, as well as presenting the brand’s latest creations. Admittedly, some guests attended the session unaware of A. Lange & Söhne’s legacy. It’s safe to say, though, all went home knowing that they’ve just encountered one of the greats of modern horology.
Alvin promises not to be a douche when talking about watches. He may have scoured the Basel and Geneva watch fairs for the past 15 years, and played an instrumental role to the growth of Singapore's pioneering horological and men's lifestyle publications, but the intrepid scribe seeks to learn something new with each story he writes.